Creative direction · Product thinking · Brand worlds
Ideas, made
inhabitable.
I'm Tesla Ressa, a multidisciplinary creative building identities, campaigns and digital experiences with a point of view worth remembering.
About the practice
I build the world an idea needs to become real.
My work moves between brand identity, campaigns, product experiences and spatial thinking. I'm drawn to ideas with emotional texture: work that feels culturally grounded, visually distinct and complete enough to step inside.
Selected work / 2026
Three worlds.
01 · Product design
Soul Studio
Soul Studio is an intelligent workspace that helps multidisciplinary creatives capture ideas, develop projects, discover relevant opportunities and build tailored portfolios.
The beginning
From command centre to creative operating system.
The first functional HTML prototype tracked deadlines, applications, reusable projects and unfinished ideas. Testing it revealed the deeper need: creatives did not only need organisation—they needed help finding where an idea could go.
The defining feature
Reverse opportunity matching.
Instead of starting with an endless listing board, Soul Studio starts with the creative work. It connects ideas and existing projects with competitions, grants, residencies, jobs and potential clients, then helps assemble the strongest application.
02 · Campaign & film
Karembo — Girlhood
A campaign ecosystem for a Kenyan beauty house, built around the intimate rituals through which beauty, language and girlhood are passed between generations.
“Wapi wanja?”
The idea
The ordinary, made sacred.
The campaign lives in a bedroom: soft light, pink beads at the ends of braids and the familiar correction—“Aah aah, si hivyo.” A product launch becomes a portrait of recognition, inheritance and Kenyan girlhood.
03 · Developing brand identity
Ayani — Island Harvest
A developing jewellery identity where gold is not displayed conventionally—it is harvested, gathered and discovered among the abundance of an imagined island.
Creative direction
Jewellery as something the island gives back.
Burgundy and limewash sage ground the identity while gold foil, tropical produce, coconut packaging and oversized bamboo displays create a surreal product world. The sculptural motif scales from campaign imagery into packaging and retail experience.
Let's work together